Growlin' Brews - Themed Cafe Brand
An assignment project that is based on a cafe themed. We are expected to create a unique cafe that has not been seen in Singapore. I've chosen a cafe which compliments of mechanic workshop and cafe incorporated together. As it was a solo assessment, i've done all the research and curate the ideas on my own with the help of lecturers to give constructive feedback.
Research & Sketches
Researching on cafes that has not been created in Singapore by the unique ness, in terms of service they provide and the product. I seem to land on a cafe that is garage workshop and cafe. With this it led me research what type of art direction i wish to pursue. We then had to come up with the brand logo and work from there.
Brand Guidelines
As we move on from the logo, we needed to create a brand guidelines so that when we need to have shared partners that require our logo to place in the advertisement, we are able to avoid from having distortion or error placement for our brand logo.
