Oreo Raspberry Ripple - POP display and packaging
We are tasked to designing a food and beverage point of purchase display for new seller product/item. I've taken to account to create my own packaging as i've want to create a consistency through out. Using Adobe Illustrator to create the flat layout, printing and mount onto cardboard to fold later on.
Actual to scale
Research
Research on company background, the types of display they had put out during the years. During the years on improving their packaging and ad post.
Brand Strategy
Research on companies strategy, how they promote their products, their pricing point and also target market.
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Moodboard
Refer to old Oreo's displays and look up to inspired POP display. Choosing the flavour that has never been out yet.
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Sketches
Ideating the look of the display which has the connection to raspberry ripple. Took inspiration from different unique POP display.
Call to Action
How the promotion going to last and the launching of date.
Guidelines to fold
We are task to do up guide lines to fold when given to stores.
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