Headspace - Ad Campaign
We are a team of 3 that are assigned to present an ad campaign using different type of advertising. Ours are, poster, instagram carousel and website landing page in a form of a video. We use Procreate, Adobe Illustrator, After effects and Photoshop.
The teams was suppose to choose a client which fits the requirement of being clean and what clean might mean to some people. We chose Headspace as our client because they are known to be the best app for distressing and shown some promising reviews. As mention we are looking for something that is clean and we interpret it as restarting or maybe a little distress time for people might be like a sense of cleansing.
As a team i'm assigned to come up with drafts, sketches, moodboard and storyboard.
The Team
Research
We use creative brief that was given by our lecturer and it actually helps to plan the target audience and how are we going to convey the message to people that being meditated is cleaning your system.
Moodboard Sketches
Crafting out the moodboard is finding consistency of the brand's image. The colour that established throughout the brand which are mostly bold in colour. With that we came up with the sketch on how to relate back to the target audience.
Poster Ad (Draft)
From our sketches we did our draft poster.
Instagram Carousel
After gathering all the insights we moved on to our instagram post. Using Procreate we created a few images to get the attention from our tribe.
Website Banner (Draft)
We use the creative approach on our website banner as the the website was very interactive.